The Standard Vanguard is a car which was produced by the Standard Motor Company in Coventry, England, from 1947 to 1963.
The car was announced in July 1947, was completely new, with no resemblance to the previous models, and, designed in 1945, it was Standard's first post-Second World War car and intended for export around the world. It was also the first model to carry the new Standard badge, which was a heavily stylised representation of the wings of a griffin.
In the wake of the Second World War, many potential customers in the UK and in English-speaking export markets had recently experienced several years of military or naval service, and therefore a car name related to the British Navy carried a greater resonance than it would for later generations. The name of the Standard Vanguard recalled HMS Vanguard, the last of the British Navy's battleships, launched in 1944 amid much media attention; permission to use the name involved Standard in extensive negotiations with senior Royal Navy personnel.
The styling of the car was intentionally modelled on American lines by Walter Belgrave. Early cars had deep doors that blended into the bottom of the sills.
The Vanguard was first exhibited to the public at the Brussels Motor Show in February 1948. It began to come off the assembly lines in the middle of 1948 but all production was allotted to the export trade. An estate car and a utility pick up version were announced in September, and then a 12 cwt delivery van. Aprons were fitted over the Vanguard's rear wheels from September 1949.
In 1950, the Vanguard and the Triumph Renown were the first cars to be fitted with a Laycock de Normanville overdrive. The Laycock overdrive operated on the second and third gears of the three-speed transmission, creating, in effect, a five-speed gearbox.
In Scandinavia, Standard marketed the Standard Ten saloon as the "Vanguard Junior".
The car used a conventional chassis on which was mounted the slab sided body. The chassis was later used by the Triumph 2000 roadster. Suspension was independent at the front with coil springs, and a live axle and leaf springs at the rear. Front and rear anti-roll bars were fitted. The brakes were cable driven with 9-inch (228 mm) drums all round, and to make the most of the interior space a column gear change was used initially on the right of the steering wheel then later on the left.
The same wet liner engine was used throughout the range until the advent of the Six model in 1960, and was an overhead-valve unit of 85 mm (3.3 in) bore and 92 mm (3.6 in) stroke with single Solex downdraught carburettor. The compression ratio was 6.7:1. Wet cylinder liners were fitted. The engine was essentially the same as that made by Standard for the Ferguson tractor, with some changes for automobile use.
At first, the transmission included a three-speed gearbox with synchromesh on all forward ratios, controlled using a column-mounted lever. The option of Laycock-de-Normanville overdrive was announced at the end of 1949 and became available in June 1950, priced for UK buyers at slightly under £45 including purchase tax. Laycock overdrives were cable operated on top gear until 1954 when an electric solenoid was added.
An estate car joined the range in 1950 and, for Belgium only, some convertibles were made by the Impéria coach-building company.
A car tested by The Motor magazine in 1949 had a top speed of 78.7 mph (126.7 km/h) and could accelerate from 0–60 mph (97 km/h) in 21.5 seconds. A fuel consumption of 22.9 miles per imperial gallon (12.3 L/100 km; 19.1 mpg‑US) was recorded. The test car cost £671 including taxes.
In line with the post-war British export drive, virtually the total output was exported for the first two years of production and only in 1950 did significant home market deliveries start. The Vanguard was intended to achieve export sales, with a particular focus on Australia. During the immediate post-war period, cars were in short supply, creating a "seller's market". Restricted availability of the Vanguard helped attract willing buyers.
Closer to home, in the slowly recovering West German market the Standard Vanguard recorded 405 sales in 1950, making it the country's third most popular imported automobile, in a list otherwise featuring much smaller cars from French and Italian manufacturers. In fact, the Vanguard sales in 1950 accounted for more than 70% of the British cars sold in West Germany that year, customers of other UK manufacturers having reportedly been caught out in the late 1940s by the lack of a dealer network and difficulties in obtaining replacement parts.
The body was updated in 1952 with a lowered bonnet line, a wider rear window and a new grille featuring a wide horizontal chrome bar in place of the narrow, more closely packed slats of the original grille. This became known as the Phase 1A.
The Swiss importer for the Vanguard was an energetic firm called AMAG, which later took on the Swiss Volkswagen franchise. AMAG themselves assembled the Swiss market Phase I Vanguards, and it was at the Geneva Motor Show in March 1953 that an extensive re-design was unveiled: the Phase II Vanguard was of a contemporary Ponton three-box "notch-back" design. Boot/trunk capacity increased by 50% in comparison to that of the Phase I, and visibility was improved with a further enlarged rear window. A new, extended, grille now encompassed the parking lights.
Mechanically there were few changes, but the clutch changed from cable to hydraulic operation and the engine compression ratio increased to 7.2:1. The previously fitted anti-roll bar was no longer used. Wider 6.00x16 tyres were fitted to improve road holding.
A car that was tested by The Motor magazine, without the optional overdrive, had a top speed of 80 mph (130 km/h) and could accelerate from 0–60 mph (97 km/h) in 19.9 seconds. A fuel consumption of 23.5 miles per imperial gallon (12.0 L/100 km; 19.6 mpg‑US) was recorded.
In February 1954 Standard became the first British car maker to offer a diesel engine as a factory fitted option. The chassis was stiffened to take the weight of the heavier engine and performance suffered with 65 mph (105 km/h) about the top speed. Like the petrol engines, the diesel was a Standard-built "20C" engine developed for the Ferguson tractor. The diesels fitted to the tractor were restricted to 2200 rpm and developed 25 horsepower (19 kW), but road-going engines in Vanguards had no limiter and so produced 60 horsepower (45 kW) at 3800 rpm. However, they retained the tractor's "Ki-Gass", de-compressor and over-fuelling systems, all of which had to be manually operated when starting the engine from cold. 1,973 diesel Vanguards were made.
In 1954 The Motor magazine tested the diesel version and recorded a top speed of 66.2 mph (106.5 km/h) acceleration from 0–50 mph (80 km/h) in 31.6 seconds and a fuel consumption of 37.5 miles per imperial gallon (7.5 L/100 km; 31.2 mpg‑US). The test car, which had overdrive, cost £1099 including taxes.
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