The Tesla Model 3 is a luxury all-electric four-door sedan (compact executive car) manufactured and sold by Tesla, Inc. Following crash testing, it received five stars in every category from the National Highway Traffic Safety Administration and a 94% Euro NCAP score in active safety. The Model 3 Standard Range Plus version delivers an EPA-rated all-electric range of 240 miles (386 km) and the Long Range versions deliver 310 miles (499 km). The Model 3 has a minimalist dashboard with only a center-mounted LCD touchscreen. Tesla stated that the Model 3 carries full self-driving hardware to be optionally enabled at a future date.
Within a week of unveiling the Model 3 in 2016, Tesla revealed they had taken 325,000 reservations for the car. These reservations represented potential sales of over US$14 billion. By August 2017, there were 455,000 net reservations. Limited production of the Model 3 began in mid-2017, with the first production vehicle rolling off the assembly line on July 7, 2017, with the official launch and delivery of the first 30 cars on July 28. On July 1, 2018, it was announced that Tesla had met its production goal of 5,000 cars in a week.
Total deliveries passed the 100,000-unit milestone in October 2018, and cumulative sales since inception totaled about 198,700 units up to March 2019. The Model 3 topped global sales of plug-in electric cars in 2018, and also listed as the top-selling plug-in passenger car in the U.S. and California. In February 2019, the Model 3 passed the Chevrolet Volt to become the all-time best-selling plug-in electric car in the U.S.
In an interview for Wired Science recorded during 2006 Musk presented the Model 3 as likely being affordable by most people able to purchase new cars. In 2008 the car was stated to be a family car. In 2017 Tesla added that the Standard Range version of the all-electric car would have an estimated EPA-rated range of 220 miles (354 km), a five-passenger seating capacity, front and rear trunks, and promised sports-car levels of acceleration performance.[better source needed] Tesla said it would have a 5-Star safety rating and have a drag coefficient of Cd=0.23. This is lower than the Tesla Model S drag coefficient of Cd=0.24, which, in 2014, was the lowest among the production cars of the time.
Industry experts were dubious when, in May 2016, Tesla announced its decision to advance its 500,000-total-unit build plan (combined for Model S, Model X, and Model 3) to 2018, two years earlier than previously planned, in order to accelerate its target for Model 3 output. As predicted, there were "production bottlenecks" and "production hell". Tesla issued US$2 billion in new shares to the stock market to finance the plan.
The company plans for the Model 3 are part of Tesla's three-step strategy to start with a high-price vehicle and move progressively towards lower-cost vehicles, while the battery and electric drivetrain were improved and paid for through the sales of the Roadster, Model S, and Model X vehicles.
On April 18, 2018, Tesla updated its production target to 6,000 vehicles per week by the end of June 2018, an increase from its previous target of 5,000 vehicles per week which was previously promised at earlier dates.
On February 28, 2019, Tesla announced the availability of a lower-cost $35,000 Standard Range version. However, on April 12, 2019, Tesla announced that the Standard Range model would no longer be available for ordering online. The base price will also increase as all Model 3s now come standard with Autopilot, which was previously a $3000 option.
During an interview recorded in 2006 Musk referred to "Model 2" (later Tesla Model S), and to "Model 3". The Model 3 was codenamed Tesla BlueStar in the original business plan in 2007. The intended name was Model E, which was abandoned due to Ford trademark. Model 3, originally stylized as "Model ☰", was announced on Musk's Twitter account on July 16, 2014. Musk wanted the three current models to spell SEX, but settled for "S3X". In early 2017, after trademark opposition regarding Adidas's three stripes logo, the triplicate horizontal-bar stylization was abandoned and changed to a numeric "3".
In September 2015, Tesla announced that the Model 3 would be unveiled in March 2016. In January 2016, Musk said that the first official pictures of the car will be revealed at the end of March 2016. Delivery would begin in late 2017 first on the U.S.'s west coast and then move eastwards. Potential customers were first able to reserve a car at Tesla stores or online on March 31 with a refundable deposit of $1000. In February 2016, Tesla indicated that the unveiling would be on March 31, 2016. Employees of Tesla and SpaceX were given early access to Model 3 reservation, and about 10,000 signed up without discount, scheduled to receive the first batch of cars. Current owners of Tesla vehicles will get priority sales after employees but before the general public, as a reward for helping pay for the development of the Model 3. Early production is usually more flawed: both the Model S and the Model X had several problems at the start of their production, and have since improved.
On the morning of March 31, 2016, tens of thousands of people waited in lines to place the refundable deposit to reserve a Model 3 for 2017 delivery. During the Model 3 unveiling event, Tesla said that over 115,000 people had reserved the Model 3 in less than 24 hours prior; more cars than Tesla had sold by that time. 24 hours after opening reservations, Tesla had advanced orders for over 180,000 cars. Two days later, Tesla said they had 232,000 reservations.
One week after the unveiling, Tesla said it had over 325,000 reservations, more than triple the number of Model S sedans sold by the end of 2015. Musk said that 5% of reservations correspond to the maximum of two vehicles allowed per customer, "suggesting low levels of speculation", and that 93% of Model 3 reservations are from new buyers who do not currently own a Tesla. The previous record for advance deposits on a car was the 1955 Citroën DS that had 80,000 deposits during the ten days of the Paris Auto Show, while the Model 3 had 232,000 reservations in two days.
According to Tesla's global vice-president Robin Ren, China is the second-largest market for the Model 3 after the US. Tesla said the number of net reservations totaled about 373,000 as of May 15, 2016[update], after about 8,000 customer cancellations and about 4,200 reservations canceled by the automaker because these appeared to be duplicates from speculators. Upon its release in July 2017, there had been over 500,000 reservations for the Model 3, with Musk later clarifying there were a net of 455,000 reservations outstanding, and an average of 1,800 reservations were being added per day.
In 2013, design chief Franz von Holzhausen said that the Model 3 will "be an Audi A4, BMW 3 Series, Mercedes-Benz C-Class type of vehicle that will offer everything: range, affordability, and performance" that is targeted toward the mass market. While technology from Tesla's Model S will be used in the Model 3, it will be 20% smaller than the Model S and have its own unique design.
According to Tesla's CTO, JB Straubel, in October 2015, most Tesla engineers were working on the 3 rather than S or X. Since electric cars have lower cooling needs than combustion cars, the Model 3 does not have or need a front grille. Musk intended for the final design to be released on June 30, 2016 but when the design was finished on July 27, it was not publicly released. After the final design of the first Model 3, any further changes would be included in future versions of the Model 3. The standard glass roof developed by Tesla Glass is made of the same glass used for Tesla's roof tiles.
The Model 3 is mostly steel, with some aluminum.
Traditional stability control is not made for dual-motor control or the faster response time in electric motors, and Tesla modified the control unit.
As of December 2016[update], Tesla planned to increase the size of the Tesla Factory in Fremont, California to accommodate Model 3 production.[100][101][needs update]
In a 2013 interview, Jerome Guillen discussed "BlueStar" (codename for the Model 3 project), stating that Tesla was expecting to eventually produce 400,000 cars per year.[102]
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