The Suzuki Cultus is a supermini car produced by the Japanese manufacturer Suzuki from 1983 to 2003, and it is now a rebadged Suzuki Celerio in Pakistan since 2017. It was first presented at the 25th Tokyo Motor Show, formally introduced to Japan in 1983 and ultimately sold in seven countries across three generations and marketed worldwide as the Suzuki Swift. An alliance formed in 1981 between GM and Suzuki (and Isuzu) allowed GM to market the Cultus as a captive import internationally under more than a dozen nameplates including the Geo Metro, Chevrolet Sprint, Pontiac Firefly and Holden Barina. It was also known as the M-car within GM.
Offered across its lifespan in four body-style variations with engines from the Suzuki G engine family, the second generation Cultus still remained in production in Pakistan until late 2016. The Cultus family of vehicles has been marketed in Asia, North America, South America, Australia, and Europe. While never formally marketed in New Zealand they were imported and sold on the secondary market.
The name "cultus" is Latin meaning "care" or "adoration".
The first generation was a project begun by General Motors as the M-car. When they realized that the project was not going to be profitable enough, the entire unfinished design was sold to Suzuki in return for a five per cent stake in the company. Suzuki completed the design and development work and put the car on sale from October 1983 in the Japanese market, as the Cultus. This is also why the car's design was such a natural fit in the General Motors lineup, with a clear GM corporate look. The model was also exported worldwide by Suzuki and assembled by a number of General Motors franchises, often undergoing badge engineering. The first-generation Swifts all share the SA model code prefix and was Suzuki's first earnest entry into a class of car with larger dimensions and engines than of the kei class Suzuki Fronte. Three- and four-cylinder versions of the G engine family were available, although some secondary markets installed Suzuki's one-liter four-cylinder F10A engine in a model which carries the SA410 chassis code.
Early export models were sold simply by the model code, SA310, the name shortly thereafter changed to a variety of names depending on the market. In Japan the car was always known as the Cultus. The SA310 initially featured leaf sprung rear suspension and was originally marketed with a 1.0-liter, three-cylinder engine. The SA310 had its European premier in southern Spain in late 1983. The original model was available as the base GA, the GL, and the more expensive GLX models. Only three-door versions were available for the first few years. Early models were sold in Finland as the Suzuki Extra. The 1-liter turbo and a three-speed automatic transmission were introduced in Japan on the last day of May 1984. The turbo's power was raised to 80 PS (59 kW), and it received 165/70 HR12 tyres. In August the 10 cm (3.9 in) longer five-door body was introduced, as was the 1.3-liter four-cylinder version (SA413). There was also a European Model, the 1985 1.3litre (SA413) 3 door version, which was finished in Red with a white skirt. It featured panel flush headlights, yellow filtered front foglamps with Black removable covers and white wheel trims. The interior was finished in a grey fabric with 2 broad red strips over the front and rear seats.
Two headlight variations existed within the earlier models depending on market and level. The lower equipped were fitted with a recessed sealed beam rectangular light while others came with a panel-flush forwards swept glass unit. The drag coefficient value of an early model is Cd=0.38. Before it entered the Australian market as the Barina in 1985, the local Suzuki importer sold it as a two-seat van with the "Swift" moniker, as they did not have the necessary quota allocation to bring it in as a passenger car. While originally sold as the three-cylinder, three-door "Swift" in Indonesia, a five-door model of the pre-facelift SA310 was briefly offered beginning in late 1985. It was replaced by another five-door model fitted with the locally built (by "Suzuki Engine Manufacturing Indonesia") four-cylinder, 970 cc F10A engine and 55 PS (40 kW) SAE, entered production in Indonesia in early 1986 as the "Forsa". The imported three-door model was discontinued, while the more upscale Forsa also benefitted from the new flush headlamps.
The model was refreshed and upgraded in June 1986. The leaf springs of the rear end were replaced by coil springs, the front end (forward of the steel body) was remodelled with a more forward swept grill and headlights, the dashboard was remodelled, and the windscreen was now caulked in place (rather than being held with a molded seal as in the earlier model). The 1.0- and 1.3-liter were slightly detuned while the turbo model gained fuel injection and now produces 82 PS (60 kW) (JIS net), while the more powerful twin cam GTi model also arrived. The facelift model entered Indonesian production by early 1987 as the Forsa GL, and now featured some external trim pieces from the sporting GTi. A more luxurious GLX model was also added later.
In June 1986, Suzuki introduced the flagship GTi (AA33S) model with both styling and performance upgrades over other models. It was originally available as a manual three-door hatch only, although later a five-door version called GXi was added. The GTi was one of the first Suzuki to feature electronic fuel injection on its G13B high performance twin cam engine. This new engine has 1298 cc thanks to a shorter stroke (75.5 mm, down from the previous 77 mm), fuel injection and 97 PS (71 kW) in the Japanese market. The front brake system was also upgraded to a larger diameter disc.
Interior updates included velour highlighted door cards and seat trimming. A red theme across the dashboard displays, carpet and seat roping was standard as was a centre console. Electric adjustable mirrors were also added.
Exterior styling upgrades included a model specific molded spoiler, side skirts and a bumper bar incorporating fog-lights. The rear suspension was also entirely different from lesser versions.
Beginning in 1985, Cooper Motor Corporation (CMC) of Nairobi, Kenya, also assembled the SA310.
Japanese market designations
It was marketed in Ecuador, Chile, Canada and the U.S. from 1985 to 1988 – with Suzuki offering the supermini with either a carbureted 1.0-liter inline-three cylinder or fuel injected 1.0-liter inline 3 cylinder turbocharged engine.
An undetermined number of Forsa superminis were imported to Hawaii and Puerto Rico and some of them have found their way to the U.S. mainland. The EPA lists the 1985 Forsa model as the Suzuki SA310 (the original JDM name for the Cultus, Forsa and Swift), no listing for 1986, and both the Forsa and Forsa Turbo for 1987 and 1988.
In 1984, Suzuki and General Motors announced they would sell rebadged models of the Suzuki Cultus in North America as Chevrolets and Pontiacs, with Suzuki selling their own version as the Forsa.
In 1985, GM began marketing in North America as the Chevrolet Sprint, reusing the name from a previous GMC vehicle. The Chevrolet Sprint was sold only in the Western United States until nationwide sale was begun in 1986. Sprint consumers had a choice of ER, Base, and Turbo models. In Canada, the car was sold as Suzuki Forsa and Pontiac Firefly. Firefly marketed in FE, Turbo, and Base models.GM continued to market the Chevette until 1987 alongside the Sprint. In the United States, the Chevrolet Sprint label was dropped with the introduction of the Geo Metro (second-generation Cultus), but it continued to be used for a while longer in Canada.
The "Sprint" and "Sprint Metro" differed in their engines, though both were computer controlled carb systems. From 1985 to 1988, the carbureted 1.0-liter 3-cylinder engine used a hemispherical head design. Later, fuel injection required the cylinder head for 1989 be redesigned to add the additional cooling required, reducing gas mileage.
The Sprint was originally offered in parts of the western US for the 1985 model year; subsequently Chevrolet marketed the Sprint across North America. All models were initially three-door hatchbacks. Starting in 1986, a five-door hatchback version was offered, called the Sprint Plus. That year, another model called the Sprint ER was offered that included a few extra features, such as an "upshift" light to indicate the ideal speed to shift to the next highest gear on manual transmission models. Although air conditioning was offered in all years, the three-speed automatic transmission wasn't offered until 1986. All models featured front-wheel drive and 12-inch steel wheels, which were covered by white hub caps on the Turbo Sprint regardless of body color.
Turbocharged versions of the 1.0-liter three-cylinder engine were available in the Turbo Sprint in both the United States and Canada. The Turbo Sprint utilized an IHI RHB32 turbocharger.
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