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Isuzu P'up -- 11-20-2011.jpg

The Isuzu Faster is a pick-up truck that was manufactured and marketed by Isuzu between 1972 and 2002 over three generations. The Faster was succeeded worldwide by Isuzu D-Max, except in North America.

Isuzu of Japan introduced the KB20 / 25 series Faster pickup in 1972. The regular wheelbase models were designated "20", while "25" referred to the longer version. Derived from the Isuzu Florian, the Faster shared many components, including doors and the front-end assemblage. It served as a replacement for the Isuzu Wasp, a pickup version of the Bellett which preceded the Florian. Both single and twin headlamp front fascia designs were produced.

Due to the exterior dimensions, and engines offered were found to be in compliance with Japanese regulations, the platform was classed in the favorable "compact" designation, and competed with other Japanese made products sold in Japan at the time.

Chevrolet LUV 02.JPG

In most export markets, Isuzu rebranded the Faster as the "Isuzu KB". However, the Faster was often distributed through General Motors (GM) retail channels and sold under the Chevrolet brand as the "Chevrolet LUV"—LUV being an acronym for light utility vehicle.Bedford, the European commercial vehicle subsidiary of GM also offered the vehicle under the "Bedford KB" name.


The Isuzu Faster used a traditional pickup truck chassis with a ladder frame and a leaf spring live axle rear suspension. At the front, the A-arm suspension used an independent configuration. The 2,600 mm (102.4 in) wheelbase was similar to its competitors, as was the 1,855 mm (73.0 in) cargo bay. Unlike for the preceding Wasp, there was also a long wheelbase version (KB25) which had 2,995 mm (117.9 in) between the axles, which made for a 2,290 mm (90.2 in) bed.

In 1978 a four-wheel drive version became available, with the KB40 chassis code but sold under the "Faster Rodeo" label in Japan. There was also a double cab (on the longer chassis) version. Sales ended in 1980 when the second generation was introduced. The engine used in most markets was a carbureted 1.6-liter (1,584 cc) gasoline SOHC inline-four of 94 PS (69 kW), which was complemented by a 2.0-liter (1,951 cc) diesel four (KBD) which produced 62 PS (46 kW). Top speeds were 145 km/h (90 mph) and 115 km/h (71 mph) for the gasoline and diesel versions respectively. In Japan, an overhead valve engine (G161) was fitted originally; this produces 84 PS (62 kW) for a 135 km/h (84 mph) top speed.

General Motors-Holden imported the Faster into Australia from November 1972 under the name "Chevrolet LUV", renaming it "Isuzu KB" in 1977 before it was replaced in December 1980 by the second generation model (badged "Holden Rodeo"). Holden launched the LUV in Australia with the 1.6-liter inline-four gasoline engine delivering approximately 50 kW (67 hp) of power and 110 N⋅m (81 lb⋅ft) of torque. Gaining an early reputation for reliability and durability, these original rear-wheel drive models featured a four-speed manual transmission, short-wheelbase construction, and circa 1,000 kg (2,200 lb) payload capacity.

An update in 1978 expanded the LUV range—now comprising the short-wheelbase KB20 model, the new long-wheelbase KB25 and the four-wheel drive KB40 short-wheelbase. These KB25 and KB40 variants were offered in both cab chassis and utility (pickup) body styles and could be specified with the 1.6-liter gasoline engine or the newly available 2.0-liter inline-four diesel. The diesel produced 45 kW (60 hp) and 113 N⋅m (83 lb⋅ft).

Responsibility of sales in North America was delegated to General Motors. Thus, the Isuzu was retailed via Chevrolet dealerships as the "Chevrolet LUV". The only engine was a 1.8-liter (1,817 cc) SOHC inline-four which produced 75 hp (56 kW).

Chevy LUV second gen.jpg

Sales in the United States began in March 1972 as a response to the Datsun and Toyota pickup trucks, as well as Ford's Mazda-built Courier. To circumvent the 25 percent tariff on light trucks (known as the chicken tax), LUVs were imported in cab chassis configuration, which included the entire light truck, less the cargo box or truck bed and were only subject to a 4 percent tariff. Subsequently, a truck bed would be attached to the chassis and the vehicle could be sold as a light truck.

The LUV's exterior was updated slightly for the 1974 model year, but the first major update came in the 1976 model year, when a three-speed automatic transmission option and front disc brakes were added. Power was up to 80 hp (60 kW) for 1977, and sales continued to rise. An exterior refresh and the addition of a 2,285 mm (90 in) cargo bay option, with longer 2,995 mm (118 in) wheelbase, brought sales up to 71,145 in 1978. The addition of four-wheel drive for 1979 brought the LUV to the attention of Motor Trend magazine, and earned it their second "Truck of the Year" award. The LUV was the first four-wheel-drive minitruck available and set a new trend. Sales peaked at 100,192.

The second generation was more commonly marketed worldwide under the Isuzu label (either as the "Isuzu KB" or just plain "Pick Up"). It continued to use the "Rodeo" suffix for the four-wheel drives. The second generation model was the first Isuzu pickup offered in three cab styles: single cab, double cab and "Space Cab" ("Sports Cab" in some markets). Sales in the UK continued as the Bedford KB.

This generation was not shared with the GM North American GMT325 platform, which replaced the North American Chevrolet LUV in 1982.

Holden in Australasia distributed the second generation Isuzu Faster between January 1981 and August 1988 as the first generation or KB series "Holden Rodeo", for which production started in December 1980. Early KBs were fitted with circular headlamps and a horizontal four-bar grille, but a 1983 model year facelift in December 1982 brought rectangular lamps with a 12-port grille insert as well as restyled side mirrors.

At launch, Holden made the Rodeo available in utility (pickup) and cab chassis body variants in both rear- (LWB) and four-wheel drive (SWB) layouts. All models featured a floor- or column-mounted four-speed synchromesh manual transmission coupled with the 1.6-liter gasoline or 2.0-liter diesel engines. The 1983 model year update increased these displacements to 1.8- and 2.2-liters, respectively. At the same time a new upmarket "LS" model was issued (coded KB28), fitted with a 2.0-liter gasoline engine and five-speed manual. For the 1984 year model, beginning in February 1984, the 2.0-liter became the base gasoline engine.

The 1985 model from July the same year signaled another facelift, the release of the two-door Space Cab body style, the debut of a new 2.3-liter gasoline engine, and the deletion of the four-speed manual and column-shift selector (making the floor-mounted five-speed manual standard). From March 1986 (1986 model year), the 2.3-liter became the standard gasoline engine and in April the subsequent year, the 1987 models obtained a final facelift with an open rectangular grille design and optional power steering.

Versions with unique local specifications were assembled in New Zealand at GM's Trentham assembly plant. These were also badged, Holden.

While the British buyers still knew the car as the Bedford KB, continental markets mostly saw the second generation KB with Isuzu badging. Specifications and trims varied depending on market needs, but most received the 1.6-liter G161Z petrol engine with a twin carburettor and 80 PS (59 kW), or the 2-liter C190 diesel inline-four with 55 PS (40 kW). Two-wheel-drives were also available on a long wheelbase not offered in combination with four-wheel-drive.

The United States continued to receive the Faster under the "Chevrolet LUV" name for the second generation, introduced in 1980 for the 1981 model year. The gasoline engine remained the same, but the LUV was now available with an Isuzu C223 diesel engine making 58 hp (43 kW) at 4300 rpm and 93 lb⋅ft (126 N⋅m) at 2200 rpm. This new engine gave the rear-wheel drive diesel LUV a fuel economy rating of 33 mpg‑US (7.1 L/100 km) city / 44 mpg‑US (5.3 L/100 km) highway.

After the 1982 model year, General Motors stopped selling the Chevrolet LUV (although many '82s lingered on forecourts into the next year) in the United States in favor of their own S-10 compact pickup. Meanwhile, Isuzu had sold their version in parallel with the LUV since their 1981 entry to the US market, under the name "Isuzu P'up" (short for "pickup"). Isuzu's version received another grille and other differences to set it apart from the LUV, not the least of which is the giant "ISUZU" block letters on the tailgate. The P'up received the same engines as the LUV; either a 80 hp (60 kW) 1.8-liter gasoline inline-four (G180Z) or a 2.2-liter diesel version with 58 hp (43 kW) (C223). Four-wheel drive was available with either engine but only in short-wheelbase form, though some 4WD long-wheelbase diesel are known to exist, possibly dealer-installed or aftermarket conversions. Because of technology-sharing agreement between GM and Isuzu, the diesel was also offered with the LUV's replacement until 1985. Production for the Mexican and Latin American markets did not end until 1994.

Isuzu TF pickup Euro specification.jpg

Isuzu Faster


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